NEWS & VIEWS
We are nothing if not opinionated.
by Brightworks Marketing Team - August 15, 2019
Earlier this week, a couple of our brightest Brightworkers, Creative Director Matthew May and VP of Client Experience Samantha Murphy, sat down with the CMA to share their perspectives on campaign execution, including creative testing, optimization and core metrics. Their interviews will be used as a part of the curriculum for the CMA’s Chartered Marketer course, which provides marketers with the real world, applied skills and insights needed to create, test and execute the best marketing campaigns. Based on this, we can say with confidence that they couldn’t have picked two better people to interview!
You can learn more about the Chartered Marketer course here.