Social media is your passion; from strategy through to execution and on to team management you don’t just get it, you truly love it! In this position, you will be taking over a well-run portfolio of clients and will continue to drive success and growth for our clients through social channels.
The award-winning Brightworks team uses a consumer-centric approach to deliver business solutions for our Canadian and international clients – and the need for smart thinking around social is a cornerstone of our business. To be successful in this role you need to bring an entrepreneurial spirit, creativity to problem solving, curiosity around our clients and their customers, a positive attitude and a strong desire to get to work as a part of the team.
Management Responsibilities and Reporting
The Director, Social Media Strategy reports directly to the agency President.
You will be responsible for the management and growth of one direct report, the Social Media Specialist, as well as an extended network of internal resources, and external freelancers and vendors.
The Director, Social Media will lead the complete development of social media strategies and implementation for our clients. You will apply your 7+ year’s experience to oversee and manage social programs across a variety of industries (with a specific focus on the Healthcare vertical) – focusing on strategic development as well as oversight of content creation and curation, escalation management, community engagement, data and analytics and paid social media campaigns. Through your direct report, and by utilizing Brightworks team members, you will be responsible for the end-end delivery of social programs including pitch, strategy, execution, community management, SOPs, promotion, content, creative, and analytics. You will be the direct point of contact for clients on many of the programs you are responsible for.
This role requires a thorough understanding of the healthcare and pharmaceutical environment, including regulatory considerations and knowledge of various disease states in areas such as diabetes, aesthetics, medical cannabis, and more.
Below is a more detailed breakdown of the role. As with anything in agency life, no two days are the same so the percentages aren’t exact but are intended to give you a sense of how a month might break down.
Expectations & Responsibilities
New Business Development Support – 10%
Strategy and Planning – 25%
Scope of work may include:
Client Management and Campaign Oversight – 20%
Campaign reporting and optimization – 15%
Team leadership – 20%
Knowledge sharing – 10%
Soft Skill Requirements