Senior Digital Analyst
I have been immersed in digital marketing for over ten years in a range of roles throughout the project lifecycle from design to development to testing to analysis, for a broad spectrum of web and mobile applications.
After graduating with degrees in Computer Engineering (B.S.) and Engineering Management (M.S.), I started off my career in the web development field with a focus on testing. However, as my focus in unlocking insights and user experience became an ever-increasing interest, this has led me to fall in love with data analytics which in turn drove me to pursue a career in digital data analysis and strategy.
Well-versed in both analytics and web development, I bring a wealth of technical knowledge and a focused analytical approach to my role as Senior Digital Analyst. I am very passionate about identifying key opportunities for our clients by asking the right questions and finding answers driven by data and sound analytical thinking.
In addition, I am also responsible for our quality assurance efforts, from test plans and use cases to test specifications as well as leading test executions.
In my free time, I am a bit obsessed with learning about the latest news in the tech and sciences realms; topics covering all sorts of digital marketing topics from SEO to PPC to web analytics and marketing automation to growth hacking, as well as software reviews, case studies, and tutorials. This helps to keep me up-to-date on the latest trends as well as any business opportunities it could bring to our company and our clients.