Manager, Social Media Strategy
I can recall rotary phones, SEGA and VHS tapes as much as my first email, MySpace account and VR experience – constantly watching the digital world transform around me. As behaviours change and as we all adapt to embrace new technologies, it will become increasingly important (and challenging) to create experiences through innovative storytelling that empower and engage people.
As the Manager of Social Media Strategy, I focus my energy on creating these stories and experiences unique to each brand. Fluent in both analytics and emoji, I am responsible for the strategic development, creation and oversight of integrated, value-based social and digital environments. Having worked across numerous industries, from consumer goods to banking and pharmaceuticals, and across multiple platforms, I have gained an intimate knowledge and understanding of how executing social-media best practices can create seamless digital experiences.
Data-driven and able to shape strategies based on key performance indicators, my combined background in economics and communications allows me to create consumer and professional-facing social campaigns that deliver. Versed in paid, earned, owned and shared media channels, targeting optimization and influencer programs, I have a keen understanding of brand strategy, digital research and meaningful insights and how they apply to social and digital campaigns.
I will continue transforming digital strategies as the world around us transforms as well, to produce valuable customer-centric experiences and develop creative new ways to tell our stories.