MICHAEL SERVICE

VP, Healthcare Strategy

I have spent the past 20 years immersed in healthcare marketing and/or sales. I know what it means to “carry the bag” as a Pharmaceutical Sales Representative having done so for a couple of years early in my career. My time in “agency life” has evolved through several different roles including: account manager, copywriter, senior copywriter, director copy and strategy, and vice president healthcare strategy. I have worked with great teams along the way, on everything from advisory boards, ambassador programs and medical slide kits, to traditional print promotional materials such as sales aids, patient brochures and dose cards, to the development of complex digital interactive tools, apps and websites.

My greatest thrill is finding the perfect intersection that marries the right message with the right creative, delivered through the right tactic to address real communication challenges. This is something that I continually strive for, on all the brands I touch. I also love to learn and have had lots of opportunity to do so across a wide array of therapeutic areas including: dermatology (rosacea, psoriasis, eczema), psychiatry (schizophrenia, bipolar disorder, depression, ADHD), women’s health (osteoporosis, menopausal health, contraception), men’s health (erectile dysfunction), anti-infectives (sinusitis, upper respiratory infection, urinary tract infection), HIV/AIDS, ophthalmology (glaucoma, allergy, macular degeneration), diabetes, movement disorders and spasticity management, gastroenterology (Crohn’s disease, ulcerative colitis, dyspepsia), oncology (breast cancer, non-small cell lung cancer, colorectal cancer, prostate cancer) and pain management (chronic migraine, fibromyalgia, diabetic peripheral neuropathy, chronic low back pain).

Outside of work I enjoy being chauffeur, banker, advisor, coach, friend and father to an amazing teenager and, when I can squeeze it in, I love to hit a few on the links and see what kind of score I can run up.