SAMANTHA MURPHY

VP, Client Experience

In my role as VP, Client Experience, I bring 15 years’ experience working in advertising. I grew up in the ad business working at large global network agencies with clients both in the US and Canada across a breadth of categories within CPG, Healthcare and FI. I’ve been lucky enough to work on big brands with amazing clients, including: Mars Canada, Johnson & Johnson, SC Johnson, Unilever, Royal Bank of Canada, Galderma and Becton Dickinson. My CPG background has given me a strong understanding of complex categories and my experience in developing brand strategies behind both pure play digital and integrated campaigns makes me a strategic asset to the clients that I partner with here at Brightworks.

Approachable and down to earth, I have a history of building strong, trusted client relationships; I am results-focused and a strong advocate for always doing the right thing for your business. I am passionate and driven with a genuine commitment to the growth and development of my team. I believe that recognition in my team’s accomplishments and an investment in people’s growth are what motivates and inspires my team – ultimately contributing to driving positive results for your business. I operate with kindness and conviction and am proud of the work I’ve accomplished with our clients. When not in the office, I keep busy as a Mom to two spirited and creative awesome little girls.