SHELBY DYKSTRA

Account Director

I take a strong scientific and strategic approach to my role as Account Director at Brightworks. Holding both a Bachelor of Kinesiology and a Master of Science in International Health, I have a diverse background in physiology, health science, research, health promotion, and healthcare marketing. With a background at the WHO European Head Office and various Canadian healthcare advertising agencies, my 10 years of experience covers a range of therapeutic areas from oncology to endocrinology and urology for a variety of industry-leading clients, including Sanofi, Roche, Janssen, Pfizer, Novartis, Amgen, Merck, Astellas, Allergan, and AstraZeneca. Over the course of the last decade, I have proudly helped deliver award-winning campaigns for my clients and exhibit expertise in strategically supporting brands from launch through LOE and rebranding efforts across multichannel campaigns. I always look to do what is right for the brand, thereby doing what is right for my clients. Here for you however you need me! 

When you don’t find me diving into clinical papers, you’d be likely to find me out getting active (primarily cycling, running, hockey, hiking), refinishing an old piece of furniture, or chasing after my son.