NEWS & VIEWS
We are nothing if not opinionated.
by Brightworks Marketing Team - September 20, 2018
Sure, the rules make it pretty tough to engage on social media when you are a healthcare brand, but it can be done, and done well! In the last few years we’ve taken a new approach to social for our healthcare clients (true, one product is regulated as a device, which makes it easier) and we’ve seen the results… and the awards. We landed 14 major honours in the last 5 years for our social programs, including a Silver W3 Award, a Silver Communicator Award, and a finalist position at the PM360 Trailblazer Awards. How did we do it?
A great example of all this coming together is Diabetes Innovations, the community we helped build with BD. It is now the largest in Canada, and the 4th largest in the US! Check it out here, and if you need help navigating social for your brand, you can always give us a call.