Allergan BeyondStroke.ca

THE ASK
  • After suffering a stroke, patients and caregivers are often left searching for answers. BeyondStroke.ca was redesigned to make patient support information more accessible and engaging for visitors.
THE APPROACH
  • Create a responsive, WCAG compliant site that would appeal to an older demographic.
  • Feature engaging, creative design and showcase new tools such as a post-stroke quiz, patient checklist and Stroke Rehabilitation Specialist locator.
  • Feature simple exercises and real patient experiences to help with both physical and emotional patient recovery.
THE RESULTS
  • The client was thrilled with the final results and site metrics have significantly improved:
    • Pages viewed per session is up by 27%
    • Average session duration time is up by 90%
    • Goal conversion rate is up by 167%