THE ASK

After suffering a stroke, patients and caregivers are often left searching for answers. BeyondStroke.ca was redesigned to make patient support information more accessible and engaging for visitors.

THE APPROACH

Create a responsive, WCAG compliant site that would appeal to an older demographic.
Feature engaging, creative design and showcase new tools such as a post-stroke quiz, patient checklist and Stroke Rehabilitation Specialist locator.
Feature simple exercises and real patient experiences to help with both physical and emotional patient recovery.

THE RESULTS

The client was thrilled with the final results and site metrics have significantly improved:
- Pages viewed per session is up by 27%
- Average session duration time is up by 90%
- Goal conversion rate is up by 167%