PREVIOUS NEXT Bayer Rosacea Concierge THE ASK Address a market opportunity by providing a free, comprehensive support program to people with rosacea, while increasing refill rates of Finacea. THE APPROACH Support people with rosacea by creating an introductory microsite, promotional print materials and a 24 hour support hotline staffed by nurses specializing in rosacea education. Following the initial launch of the program, a membership savings card, a medication refill reminder email program and targeted banner ads were all rolled out as well. The program was then fully realized with the launch of the Rosacea Concierge website which featured SME videos, an assessment questionnaire and patient trigger tracker. THE RESULTS The response to the program has been spectacular. Rosacea Concierge gained over 25,000 members in its first 12 months (more than double Bayer’s initial goal). As of today, the program has over 55,000 members and it’s growing, adding on an average of one member every 15 minutes. Bayer has also seen a marked improvement in refills of Finacea, with the overall refill rate having almost doubled since the program launched.