THE ASK

Develop a brand platform for a new small-batch granola line from Bayfield Provisions. The branding and packaging needed to align with the product’s sophisticated flavor offerings, and be extensible as new products and line extensions were introduced.

THE APPROACH

Stand out from the competition by attracting attention with minimal modern typography that emphasizes flavor
Create adaptable branding and packaging that can stand out at the farmers market, as well as the grocery store shelf
Employ minimalist and sophisticated creative branding, inspired by contemporary luxury handmade products, across packaging and into social media.

THE RESULTS

We’re biased, but we’d say they finished product is simply delicious!