Corner Gas Launches Into the Rest of the World
THE ASK
- Increase awareness and viewership for Canada’s favourite comedy, Corner Gas, to coincide with its launch on Amazon Prime Video in the US and rest of world, and find the niche international audience that would get hooked on this hilarious hit show.
THE APPROACH
- Use Brent Butt and the gang’s existing fan base, as well as the cast’s real-world influence, to spread the news across the border, raising awareness organically.
- Develop a strategically targeted media campaign using a series of knee-slapping, side-splitting, digital ads, driving people to the Amazon landing page – testing and optimizing on a daily basis.
- Increase community management and leverage the fierce power of fandom by encouraging fans to spread the word online and at the holiday dinner table.
- Encourage new and potential fans to “BINGE NOW” during the holidays (the most binge-worthy season of all).
THE RESULTS
- The first month of the campaign reached 404,095 unique users and resulted in 82,339 link clicks to the Corner Gas Amazon Prime Video landing page.
- CTR (11.27%) and CPC ($0.11) were well above industry averages.
- The campaign was expanded to New Zealand and Australia to see if Kiwis and Aussies can get their Canuck on with Corner Gas too.