MyChronicMigraine.ca Redesign THE ASK Improve the user experience on MyChronicMigraine.ca by adding new tools and functionality, tailoring the content for patients, while adhering to WCAG accessibility guidelines. THE APPROACH Establish three different user-flows based on the different stages in a patient’s treatment journey. Update site creative to be more inviting to the user with imagery and messaging that’s aligned with the overarching site themes of “journey” and “empowerment”. Optimize all images, content and code to be WCAG-compliant and accessible to all types of users. THE RESULTS We’ve only just launched, but the new site is off to a great start! Client feedback has been positive and we anticipate engagement levels to be on track with our targets.