MyChronicMigraine.ca Redesign

THE ASK
  • Improve the user experience on MyChronicMigraine.ca by adding new tools and functionality, tailoring the content for patients, while adhering to WCAG accessibility guidelines.
THE APPROACH
  • Establish three different user-flows based on the different stages in a patient’s treatment journey.
  • Update site creative to be more inviting to the user with imagery and messaging that’s aligned with the overarching site themes of “journey” and “empowerment”.
  • Optimize all images, content and code to be WCAG-compliant and accessible to all types of users.
THE RESULTS
  • We’ve only just launched, but the new site is off to a great start! Client feedback has been positive and we anticipate engagement levels to be on track with our targets.