Ranbaxy Absorica Website THE ASK Develop and deploy an FDA compliant consumer website to support the marketing of Absorica (isotretinoin), a medication for severe nodular acne. THE APPROACH Create an approachable site that will appeal to a younger demographic (15-20 years). Feature information on the drug and condition, as well as patient support materials to help support the patient throughout their treatment journey. Develop engaging consumer information for a FDA Black Box drug that still meets all regulatory and stakeholder requirements. THE RESULTS The website was FDA approved and launched in early 2015. It is constantly being updated throughout the year to continually provide the patients with the most recent information and best usability.