Bring the breadth of the RBC Rewards Program to life in a contextually relevant way by creating a VR experience for Avion Holiday Boutique guests.
Give Avion Holiday Boutique guests the option of exploring a beautiful beach, an exclusive golf course or a dream kitchen in virtual reality with Samsung Gear. Once guests completed the experience, they were then shown 3D RBC Rewards products available through the RBC Rewards online catalogue.
Create a responsive microsite featuring 360 videos of all the VR experiences so guests can access the experiences at any time.
Hand out branded cardboard viewers and postcards encouraging guests to check out the experience on their own time via a smartphone or desktop computer.
First time in the world a bank has connected its clients to a loyalty program through VR.
Ranked the highest of any FI in PaymentsSource.com rankings of Unconventional Loyalty Programs.
High rates of engagement on AvionVR.com, with the average visitor spending 1 minute 41 seconds on the site.