PREVIOUS NEXT Digital at RBC Campaign THE ASK RBC was looking to restructure the Digital Solutions Group and needed to develop a campaign that would showcase RBC’s digital prowess and resonate with top tech talent. THE APPROACH Establish RBC as a digital leader by developing compelling creative and copy that would appeal to a digitally savvy, creative-minded target. Create a responsive campaign site that speaks to RBC’s digital achievements and showcased RBC’s working environment. Develop media banners that were then placed on key recruitment sites to drive potential candidates to the Digital at RBC website. THE RESULTS The campaign was very effective. It influenced 59% of new hires, exceeding the original campaign target by more than 200%!