PREVIOUS NEXT RBC Learning Money With Leo App THE ASK The RBC Advice Centre wanted to create an app to help teach children (ages 3-6) about financial literacy. THE APPROACH Develop various interactive games and stories that teach children about the concept and value of money. Ensure ease of use, intuitive app navigation by extensively testing the app with children and parents. Revamp the existing Leo the Lion RBC mascot to increase his appeal as the lead character in the app. THE RESULTS The app was a hit with both children and parents! It was ranked as one of the most popular apps in the iTunes Finance category and received a lot of great press and industry recognition.