Schwarzkopf Professional’s First Influencer Campaign
Create buzz in a competitive market and get hair professionals to consider swapping salon staples in favour of Schwarzkopf Pro’s revamped demi-permanent product line, Vibrance.
Get back to Schwarzkopf’s roots as a trusted haircare partner by putting their consumers at the forefront and asking from them what they needed to succeed.
Create the brand’s first-ever influencer campaign, leveraging the star power of some of Instagram’s top professional stylists to share their authentic reactions to the product line and educate their followers.
Give the brand’s social strategy a makeover complete with a fresh look, tone, and content strategy to navigate their overall social presence.
Create a media plan that targets and remarkets content aimed at industry insiders.
A two-day video shoot established a strong relationship with influencers, while their social promotion created awareness online.
Vibrance was featured on the data-driven publication, Tribe Dynamics, as part of their list of Top Haircare brands.
The product line’s messaging, #MoreVibrance, was reinforced with sponsored ads that #CrushedIt.